Ofoto vs. Shutterfly vs. SnapFish vs. Mpix

Last Updated June 15, 2005

Over the past 2-1/2 years, I've had a love-hate relationship with Ofoto, Shutterfly and, recently, SnapFish. For a very reasonable price, these three on-line, digital print shops have basically replaced the mom-and-pop one-hour developing shops. You just upload your photographs on their website, give them your credit card, and "real" photograph prints arrive in your mailbox a few days later. Recently, I also tried a new service called Mpix.com.

But they each have big differences in ease of uploading/ordering and image quality. Here are my conclusions after running identical sets of prints through each of the five different processes:

1). Ofoto with color correction
2). Shutterfly with color correction
3). Shutterfly without color correction
4). Snapfish with color correction
5). Snapfish without color correction
6). Mpix black-and-white
7). Mpix with color correction
8). Mpix without color correction

Note: Ofoto does not seem to let customers disable their automatic adjustment.


The Similarities...  
  w All four let you upload your photographs and sort them into albums via the Internet.
  w All four accept the major credit cards.
  w All four seem to operate their printers 24/7, and immediately notify you via email when your order is complete.
  w All foor deliver the prints promptly via mail, UPS and/or one of the overnight delivery services.
  w All four use good quality printing paper (Ofoto and SnapFish use Kodak paper, Shutterfly uses Fuji Crystal paper).
  w All four let you invite friends and relatives, via email, to view and order your uploaded photographs.

Shutterfly - Pros  
  w You can disable the automatic exposure/color correction (Vividence).
  w Well-designed drag-and-drop webpage to upload photos.
  w Exposure is very good (whether Vividence is enabled or disabled).
  w Shopping Cart tool displays image file names when ordering sizes and quantities.
  w They print the image file names on the rear of each print.
  w Response time of their website is good.
  w Outstanding telephone customer service.
Shutterfly - Cons  
  w Quality of people-photographs is only fair. Skin tones often have a bluish tint.
  w They cannot provide customers with ICC profiles.

Ofoto - Pros  
  w Well-designed drag-and-drop webpage to upload photos.
  w Response time of their website is good.
Ofoto - Cons  
  w Cannot disable automatic exposure/color correction.
  w Quality of people-photographs is poor-to-fair. Skin tones are slightly better (warmer) than Shutterfly's, but they they are sometimes too orange, and are consistently over-exposed.
  w Shopping Cart tool does NOT display image file names when ordering sizes and quantities.
  w They do NOT print image file names on the rear of each print.
  w They cannot provide customers with ICC profiles.

SnapFish - Pros  
  w You can disable the automatic exposure/color correction.
  w Quality of people-photographs is the best. Skin tones and exposure are very good.
  w Response time of their website is good.
SnapFish - Cons  
  w Selection/upload tool is the most cumbersome. It does not support drag-and-drop like Ofoto and Shutterfly.
  w Shopping Cart tool does NOT display image file names when ordering sizes and quantities.
  w They do NOT print image file names on the rear of each print.
  w The sequence of the prints is completely scrambled when they are delivered to you.
  w Per-print cost is the lowest, but the shipping and handling charges are sky-high.


Mpix - Pros  
  w They have a very good, optional printing paper that is optimized for black-and-white images. This is available at no additional cost.
  w The best, overall, color quality, especially for skin tones.
  w Shipping and handling is a fixed price ($5.00), regardless of the size of the order. This usually works out to my advantage.
  w Packaging and handling is the best. Prints are packaged in glassine envelopes, and the entire order is packaged in a solid, cardboard box (Ofoto, Shutterfly and Snapfish stuff all your photographs into a glossy, paper envelope).
  w Their website has a forum where you can share your compliments and frustrations about their service.
Mpix - Cons  
  w Black-and-white photos cannot be combined with color photos. You need to separate the images into two orders, and pay two shipping & handling charges.
  w Color corrected prints are not as good as manually-corrected prints. However, their color corrected prints of skin tones are still superior to both Ofoto and Shutterfly.
  w Color non-corrected images cannot be combined with color corrected images. You also need to separate the images into two orders, and pay two shipping & handling charges.
  w Cannot print outside the image area of the photograph. For example, you cannot print non-2:3 images full frame because the cropping tool can only be moved within *both* borders of each image. For example, to print a really wide panoramic shot, you would have to edit the original image to fill the top and bottom with empty space before uploading the image.
  w Of the four, Mpix is the only service with an unacceptably slow ordering website. On June 6, I spent over two hours selecting, cropping and ordering prints. Typical response time was 1-2 *MINUTES* per mouse click.
  w Worst-designed ordering webpage. Visually, it's more professional-looking than Ofoto, Snapfish and Shutterfly. But it can be mind-numbingly difficult to navigate through if you're doing anything outside the basic upload-order flow. For example, try to put one of every print in your shopping cart, then go back and change the quantity to two prints on selected photos.

Overall Conclusion
To make a useful comparison of these four services, I've found that I need to differentiate my people-photographs from my non-people-photographs from my black-and-white photographs.

For people-photographs printed in color, SnapFish and Mpix are, by far, the best. In fact, I'll go so far as to say that SnapFish and Mpix were the only ones of the big four (O,S,S,M) that delivered even acceptable skin tones photographed under anything other than optimal lighting conditions*. 

For non-people photographs printed in color (i.e., landscapes, flowers, and everything else), all four (O,S.S,M) seem to give acceptable results, although Ofoto seems to over-expose the highlights more often then either Mpix, SnapFish or Shutterfly.

For ease-of-use (uploading and ordering), Shutterfly and Ofoto are better than SnapFish, because of their drag-and-drop web tool, and better than Mpix for speed of their webserver. However, only Shutterfly and Mpix displays the file names (all three display thumbnails) when you're ordering size and quantity of each print. This is absolutely critical when you're ordering from a large prepared list of images. They also print the name of the image file on the rear of each print. This is absolutely critical when you pick a print and decided you want to order more reprints. Mpix's website looks good, but can be near-impossible to navigate through if you want to go back and change something in your order. Also, Mpix's cropping tool forces you to keep the crop region within all four sides of the image. Worst of all, Mpix's website can be so slow that it becomes almost unusable. For these reasons (and their outstanding telephone customer service), Shutterfly is my preferred service for non-people images printed in color, although Mpix's color quality is just as good.

For black-and-white proofs, Mpix is the clear winner. Although their custom black-and-white paper is a matte finish, it doesn't have any of the color cast and exposure problems that Ofoto and Shutterfly have with their color papers. I haven't tested SnapFish with black-and-white proofs, yet.

Remember, these are only my opinions.  I have over two years' experience using Ofoto and Shutterfly, and less than one year's experience with SnapFish and Mpix. We shoot with a Canon A80 point-and-shoot, and a Canon EOS D60 DSLR. Half of my shots are adjusted in PhotoShop, the other half are printed without any adjustments. I've reviewed my color adjustments on three different monitors (made by three different manufacturers) before uploading them. For these reasons, I don't believe that the variations between S/O/S are due a calibration problem in my monitor.

* I should clarify that the vast majority of my people-photographs were taken with Caucasian, Asian and Hispanic subjects. The few color examples that I have of people with Afro-American heritage looked good with both Ofoto and Shutterfly. This is to be expected, because (correct me if I'm wrong) Caucasian skin tones are supposed to be the most difficult to accurately capture in color photographs. I don't know why this is, but this is what I learned in a color printing class twenty-five years ago.

Comments? Email me.

ofoto review

shutterfly review

snapfish review

ofoto vs shutterfly

shutterfly vs ofoto

 ofoto vs snapfish

snapfish vs ofoto

ofoto comparison

shutterfly comparison

snapfish comparison